Design as a Way out of the Crisis. We shed light on the economic potential of design and ask leading entrepreneurs about the strategic importance they assign to design. Those we are presenting include Randolph Rodenstock, Andreas Dornbracht, Rolf Fehlbaum and Nicolette Naumann. Furthermore, we present case studies illustrating how executives deploy design to give their company a sharper profile or to re-position it.
Products in Focus. Our second focal theme is the interaction between photography and design. How are products staged by photography? And how do designers use photography as a means of visualization and a source of inspiration? Furthermore: a portrait of the Fotomuseum Winterthur, and unpublished material from the private archive of Charles Wilp.