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Design Books : Advertising


Sense : The Art and  Science of  Creating Lasting Brands



Sense : The Art and Science of Creating Lasting Brands

Author: Lippincott Mercer

Publisher:   Rockport

In the mid 1950s Lippincott Mercer began self-publishing Sense, an industry magazine dedicated to exploring the leading issues surrounding identity and design. Each issue contains a series of thought provoking perspectives and insights that explore how companies and their products can become better known and better understood. In addition to insightful case studies on some of their more prominent clients, Sense explores topics such as: How to bridge the gap between reality and perception; What to do after a merger; Establishing a new identity; Struggling for distinctiveness; What? the true measure of a brand?; Foundation for a new business; Managing brand risk, and Corporate Brand and Wall Street. Sense is two-book package celebrating the best of the magazine. The first book is a collection of the articles from all ninety-six issues and the second book explores each issue visually by showcasing the cover and several spreads. This book provides insights from some of the top talent in identity design and is a must-have for every designer.

ISBN: 1-59253-014-1

Size: 9" X 12"

Pages: 528 Pages


Available Date: 4/1/2004


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Our Price:US$49.50


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