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Design Books : Complete List

 


What is Packaging Design?

 

 

 
What is Packaging Design?

Author: Giles Calver

Publisher:   RotoVision


What is Packaging Design? explores the myriad issues that determine a clients brief and influence a designers approach, including marketing and branding concerns, the dynamics of the retail environment, environmental considerations, and legal requirements. The component parts of packaging design are deconstructed, explaining how elements such as information layout, illustration, and finishes are used in isolation and in relation to each other. The book also examines the anatomy of structural design, from cartons, tubes, and tins, to blister packs and innovative formats.


ISBN: 978-2-940361-88-5

Size: 22cm x 17cm

Pages: 256 Pages

Colors

Available Date: 3/18/2008

   



List Price
:US$25.00

Our Price:US$22.50

 
 

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