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Point of Purchase Design Annual No.9

 

 

 
Point of Purchase Design Annual No.9

Author: P-O-P Advertising Institute

Publisher:   Visual Reference


Point-of-purchase displays are an advertiser's last chance to grab the attention of shoppers before they exit a store, so these displays must have an attention-getting design; make good use of space; and communicate a clear, effective sales message. This definitive resource recognizes what's hot and, more importantly, what's effective in contemporary point-of-purchase advertising. Each fabulous example was selected by an internationally recognized team of brand marketers from a variety of industries, including cosmetics, entertainment, computers, grocery, home and garden, transportation, and more. Each selection was chosen based on its design, use of space, and ability to drive sales, making this collection an indispensable reference for designers and marketers alike.


ISBN: 1-58471-065-9

Size: 11 1/2" X 8 1/2"

Pages: 395 Pages

Available Date: 3/1/2002

   



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