Pantone, Inc. announces an international program to bring designers, product managers, printers and all color decision makers up-to-date with the world’s most advanced color tools while donating needed funds to support arts education at the same time.

Fast Forward
To increase your productivity and profitability, ask yourself three quick questions: Have I ever had a job rejected for incorrect color? How many hours per year do I lose while attempting to match color? How can I save the costs of these totally avoidable expenses?

By trading in your old PANTONE Graphic Products for the technically enhanced standards of the latest PANTONE Graphic Products, and having your partners do the same, you can be assured of the most accurate match for every color you specify.

Good for Business.
Updating your PANTONE Color Tools now is the least expensive way to increase your efficiency by gaining access to the essential color data that meets the demands of today’s digital workflow, saving both time and money in these challenging economic times. Most importantly, using the latest PANTONE Graphic Products will guarantee that the final results of each project are exactly as you intended.

Good for the World.
For every old PANTONE Graphic Product traded in, Pantone will make a much needed donation to the Rush Philanthropic Arts Foundation to support the next generation of artists and designers.

Good for you.
When you trade in your old PANTONE Color Tool(s) for the updated version(s), you will receive a rebate of up to $50 (about 20% of the cost) for yourself.

It’s all good.
Finally, you can feel good knowing that every product traded in will be responsibly recycled by Pantone.

Forward Gear.
If you and your partners are not using the latest PANTONE Color Tools, you are not able to communicate effectively and are probably spending more time and money on every project.

Many users are not aware that Pantone significantly evolved the PANTONE FORMULA GUIDES and PANTONE SOLID CHIPS Books in 2003. In addition to separating the coated and uncoated papers into individual guides, Pantone began using a new and brighter paper stock in response to prevalent industry trends.

If you are still using old products, the colors you specify will not be accurately matched.

Remember, keeping guides beyond the date of their intended use, is like being stuck in neutral while everyone else is headed for the finish line.

This is an incredible opportunity to trade in outdated products for Pantone’s newer innovative tools, including PANTONE Goe™ and Color Bridge® that are designed to meet specific needs of today’s multimedia designers.

Pantone recommends replacing your guides regularly in order to obtain the best results. Even guides more recent than 2003 may have begun to degrade, depending on their amount of use and their storage conditions.

To see how old your guides are, visit pantone.com/expire and click the “check if your guide expired” icon.

Don’t look back. Give back.
Nostalgia has its place. But when you’re looking for color accuracy, only the latest technology will do. As papers age, they yellow, changing the appearance of colors printed on them. This shift in color is common to all paper stocks and is accelerated with exposure to light.

Trade in your old PANTONE Products now, without looking back, and enjoy the full benefits of the world’s leading color system. Plus, with each new product purchased, Pantone will give back to the creative community with a donation to the Rush Philanthropic Arts Foundation.

Forward Thinking
Everything you need to know about the Pantone Chip In Program in three easy steps:

Update
If you are working with old products, you are not getting accurate color results.

Choosing to update your PANTONE Color Tools is the brightest, clearest and most profitable decision you can make, and will make all of your future color decisions faster and easier.

Don’t wait
Return your old PANTONE Product(s) to Pantone and you will receive the following amazing rebate(s) on new PANTONE Graphic Products:

• Trade in a METALLIC or PASTEL FORMULA GUIDE and get a $15 Rebate on the purchase of any PANTONE Graphic Product.
• Trade in any other graphic fan guide product and get a $25 Rebate on the purchase of any PANTONE Graphic Product (except METALLIC or PASTEL FORMULA GUIDE).
• &Trade in any SOLID CHIPS Book and get a $50 Rebate on any PANTONE SOLID CHIPS Book two or three-book set.

Create
Once you begin using your updated PANTONE Products, you will be amazed at the speed and accuracy of the results for every project, leaving you more time for the creative part of your job. Also, you will help to create change, as Pantone donates a percentage of every purchase to help promote arts education.

Back to Basics
As a vital part of our program to bring the world up-to-date on color, Pantone is proud to support the Rush Philanthropic Arts Foundation.

“Being a Rush Kid is really fun – and it helps us see there are so many choices and options in life!” 
Keyonna Adams, age 10

Founded in 1995 by brothers Russell, Danny and Joseph “Rev. Run” Simmons, this vital organization is dedicated to providing disadvantaged urban youth with significant arts exposure, access and education, as well as providing exhibition opportunities to early- and mid-career artists and artists of color.

As you use the PANTONE Color System to ensure that your own creative vision is accurately brought to life, Pantone will make a donation for every old product returned to help bring to life the imaginations of a new generation of creative professionals.

DOWNLOAD rebate form